WhatsApp has become one of the most widely used communication tools in the world, and businesses are increasingly leveraging it as a sales and customer engagement channel. Two standout platforms in the WhatsApp commerce space are Sukhiba, recently rebranded as Flowcart, and Blobcart. While both serve businesses looking to simplify sales through WhatsApp, they cater to very different audiences and offer distinct feature sets. In this blog, we will explore the strengths, target users, and key differences between Flowcart and Blobcart to help you decide which is the better fit for your needs.

Flowcart, formerly known as Sukhiba, started in Kenya in 2021 with a simple mission: to help businesses grow by enabling customer interactions and transactions via WhatsApp. Over time, it evolved into a comprehensive conversational commerce and CRM solution. With the rebrand to Flowcart, the platform sharpened its focus on automation, AI integration, and large-scale operations. It now supports complex workflows for manufacturers, distributors, and large retailers who need to manage thousands of interactions seamlessly.

Blobcart, on the other hand, emerged with a different approach. It is a lightweight, user-friendly platform that gives microbusinesses and individual sellers a fast and free way to launch their own WhatsApp storefront. Blobcart was built with simplicity in mind, offering an easy onboarding experience with zero coding or technical know-how required. The goal is to empower anyone with a phone and a product to start selling instantly through WhatsApp.

Target Audience and Use Cases

Flowcart is designed for medium to large businesses that demand sophisticated infrastructure. It caters to organizations that rely on structured sales processes, internal team workflows, and deep customer engagement. A manufacturer that needs to accept distributor orders through WhatsApp, check product availability in real time, and integrate everything into their SAP system would find Flowcart highly beneficial.

Blobcart targets a different user group entirely. It is perfect for small business owners, solo entrepreneurs, and side hustlers who want to take their sales online without dealing with complicated platforms. A local bakery, a handmade jewelry brand, or a small electronics vendor can list products, manage orders, and accept payments using nothing more than their WhatsApp number and Blobcart link. No integrations or additional software are required.

Features and Integrations

Flowcart brings a full suite of tools built for scale. It offers automated customer flows, inventory tracking, CRM dashboards, and AI-assisted messaging. The platform supports integrations with Shopify, WooCommerce, SAP, and other enterprise systems. Businesses using Flowcart can implement tiered pricing, segment customers, manage delivery schedules, and more, all from within a WhatsApp chat interface. This level of functionality makes it a strong contender for companies operating across multiple regions or managing high customer volumes.

Blobcart strips things down to what truly matters for a small seller. You get a customizable storefront linked to your WhatsApp, the ability to add items with images and prices, real-time order notifications, and support for payment options like mobile money and cards. Blobcart skips the bells and whistles in favor of a focused, frictionless experience that gets sellers up and running in minutes.

Speed and Simplicity vs. Power and Scale

The tradeoff between the two platforms boils down to what you prioritize. If your business thrives on automation, customer segmentation, and integration with legacy tools, Flowcart provides the horsepower you need. It is powerful, robust, and capable of supporting high-scale operations.

If you are just starting out or looking for something that works out of the box with zero complexity, Blobcart is your best bet. It gives you speed, ease of use, and the ability to run a digital storefront without needing a website, hosting, or development resources.

Pricing and Accessibility

Flowcart’s pricing reflects its enterprise orientation. It is not a free tool, and businesses should be prepared to invest in monthly or annual plans that match the scale of features offered. For companies with the right resources, the value is clear, especially when Flowcart helps cut down on manual processes and boosts efficiency.

Blobcart, in contrast, is free to start and use. This accessibility is a game-changer for low-income entrepreneurs or anyone exploring a new business idea. It lowers the barrier to entry and enables fast experimentation without financial risk.

Both Flowcart and Blobcart understand the importance of WhatsApp in modern commerce, but they serve different business tiers. Flowcart shines in environments that require structure, scale, and sophistication. Blobcart thrives in grassroots markets where agility, affordability, and simplicity are key.

Whether you are a large retailer wanting to streamline B2B orders or a small vendor eager to sell your first batch of handmade products, there is a WhatsApp commerce tool for you. Choose Flowcart if you want to scale with smart automation and integrations. Choose Blobcart if you value speed, simplicity, and starting with zero overhead.